SUI News I  June 11, 2013  I Vancouver, BC

Credential leads industry in making education services a strategic investment

Vancouver, June 10, 2013 – Credential Securities Inc., selected Smarten Up Institute Inc., (SUI®) a major Canadian financial education firm, as their continuing education support partner for growing the company’s intellectual property in strategic initiatives.

Credential Securities recently changed its business model to take an even more significant role in the Canadian financial market. Credential recognizes the importance of ongoing support to their staff as a critical factor in the success of this and other ongoing initiatives.

After reviewing the quality of the Smarten Up Institute’s curriculum, the credentials and depth of experience of the instructional staff, and the flexible methods of delivery, Credential was pleased to award the contract to Smarten Up Institute for continuing support of their employees’ growth in the new business model.

Ernie Nichiporik, SVP Operations & Service of Credential Financial Inc., said today, “It makes perfect sense for us to engage Smarten Up Institute during this time of growth in our business. We hire the best support staff, and it is important to help them to stay on the forefront of all the complex changes in the industry. The customized approach Smarten Up Institute brings to our firm, plus the real depth of knowledge that is demonstrated by all the specialists is remarkable. The firm and the people SUI has brought forward to our strategic projects have been invaluable.”

Yasmin Lalani, SVP Legal and Risk, and Chief Counsel, added, “Credential has outlined a growth strategy for winning new market share in Canada, and it’s important that our staff meet the rigors of today’s compliance requirements and the investor public we serve. We have benefited greatly from the valuable input of SUI and their amazing instructors.”

About Smarten Up Institute

Smarten Up Institute exists to provide quality education to financial professionals including wealth managers, investment and private banking, retail, private equity, asset management, hedge funds, trading specialists, ICPMs, and their entire support staff wishing to keep themselves and their skills current. Our institute is a place where collaborative, flexible and well-rounded leaders emerge with an understanding of global markets and a deep knowledge of the processes that fuels it:

Product/Technology/Strategy/Compliance/Regulatory/Credit & Risk. Great classroom, online and customized instruction led by the industry's best and most respected experts.

SUI brings an approach to education that is unmatched in Canada. In addition to ongoing educational programs, SUI provides unique opportunities for in-depth exchanges with academic and business leaders who serve in the financial industry. The Institute, based on a university model, equips participants with market-relevant information that is directly applicable to the varied and complex functions of all participants within the global marketplace.

Media Contacts:
Laurie M. Clark

+1 (647) 477-1644/ +1 (604) 608-6186
laurie.clark@smartenupinstitute.com